In one of our previous blog posts, we spoke about 5 Smart Reasons to Start Using Online Video Marketing. But let us just build onto that post with eight powerful reasons on why you need to use video marketing as a part of your digital marketing strategy.
While video marketing is one of the newest addition to your marketing strategy toolbox it is also one of the most powerful. It is definitely worth considering using videos as a form of enhancing your digital appearance online. Why? Well, because using video is one of the most versatile and profitable digital marketing tools there is and let me expand on that:
1. Video Boosts Conversions and Sales
Video content marketing can make you some serious money if you have the right resources and the correct production company behind you because it is an easier way for your potential customers to see what you have in store as well as strengthen your brand’s message. Through that, it can lead directly to sales; studies shows that 74% of users who watched a video about a product subsequently bought it. Not only that but as stated in our previous blog post, 80% of customers remember a video they have watched in the last 30 days – and why wouldn’t they, if a single minute of video is equivalent to 1.8 million words…
2. Video Shows Great ROI
If that hasn’t already got you interested, 76% of businesses say that videos provide a great Return on Investment. Digital marketing has become the cheapest it’s ever been and pays off overall in the response your campaigns receive that will, in turn, ultimately grow your business.
3. Video Builds Trust
Building trust should be a constant goal for your business when it comes to your customers and your brand. The whole concept around content marking is based on trust and establishing long-term relationships with your consumers.
Video does all of this. Video content is very good at engaging and igniting emotions from the viewer. Just take a look at YouTube and how YouTubers have grown in the past 12 years; social media figures are now using the platform they have created to partner with you and help promote your brand. Video is an extremely powerful marketing tool to have up your sleeve, especially for building trust with your consumers; in fact, 57% of consumers say that video has given them more confidence to purchase the product online.
4. Google loves Videos
Did you know you’re 53 times more likely to show up first in Google if you have a video embedded on your website? Videos increase the time spent by visitors on your site thus, signals search engines that your site has fantastic content and raises your Search Engine ranking. Of course, it sounds a lot easier than it is in reality, but seeing as Google now owns YouTube there has been a dramatic increase on how videos can affect your search engine ranking.
5.Video Appeals to Mobile Users
In this day and age video and smartphones go hand in hand. According to PointsGroup, from 2012 to 2014, smartphone video views have increased by 400%! In today’s fast-paced world, people like to watch videos on the go, raising the percentage of smartphone users and in turn, expanding your video audience at the same time.
6. Video Can Explain Everything
If a single minute of video can say an estimate of 1.8 million words then it should come as no surprise that videos can explain everything. 98% of users say they’ve watched an explainer video to learn more about a product or service. Because of that, 45% of businesses who use video marketing use a video like this embedded onto their landing page, and of those businesses, a whopping 83% have said that their landing page video was effective.
7. Video Engages Even the Laziest Consumers
Nobody has time to read long product description or an in-depth essay about the services companies provide, not when a video is a proven way to show the product or the services in action! Video marketing is able to capture a wide audience and it works on so many different levels and engages with even the laziest consumer.
8. Video Encourages Shares
It’s a well-known fact that people like to share entertaining or informative videos with their friends and family if they enjoyed them. 76% of users say that they would share a branded video with their friends and family if they found it entertaining. This is a huge percentage of people that could increase the traffic to your website and potentially increase your ROI.