In today’s fast-paced world, video marketing is one of the few types of online material that provides the value and flexibility consumers need while catering to their busy on-the-go lifestyles. It has become the fastest growing and most in-demand forms of marketing there is. Here are five reasons why you need to use video marketing today:
1. Video content promotes brand recall.
As stated by HubSpot, 80% of customers remember a video they have watched in the last 30 days. What makes video content marking so powerful is that it is highly visual and auditive, making it easier for many customers to remember what they’ve seen compared to other marketing content.
This is extremely beneficial to your company because when a customer remembers your video marketing content, they are also remembering your brand. This will result in more sales and business growth for you. What’s better is, customers typically are prone to share videos they enjoy which in turn can expand your online reach, introducing more of your desired demographic to your website.
2. Video marketing can boost your site’s SEO.
65% of business executives visit a marketer’s website after viewing a branded video. Additionally, 50% of executives look for more information after seeing a product or services in a branded video. Due to this, a high quality, professional and relevant brand video can dramatically improve your website’s SEO by driving people to your homepage. HubSpot also leads on to report that 39% of business executives also contact the vendor after viewing the branded video.
Additionally, including a video on your website’s homepage can increase conversion rates by 80%.
3. Video content performs well on all devices.
When a company’s content isn’t compatible with any given device or browser system, the business loses traffic and suffers a decrease of conversions as a result. Luckily, video marketing is compatible on all devices, ranging from computers to mobile phones and tablets. Creating a user-friendly message for your consumers will help reach your consumers and expand your audience.
4. Video marketing can strengthen your brand’s message.
When you incorporate video content into your digital marketing strategy, you have a fantastic opportunity to strengthen your brand’s message and company persona home to your consumers.
Through simple features like branding, to finding the right voice and content, video marketing is the perfect tool to enhance your brand’s identity and make sure your customers know who you are.
5. Video content wants to go viral.
Viral content is all range at the moment, nobody can deny that. It is estimated that 92% of people who watch mobile videos share them with their friends and colleagues. This is a massive percentage of consumers and surpasses the share rate of many other types of marketing content out there.
A video is shared 1,200% more than both links and text combined and 60% of viewers will engage in a video post before a text post. This makes video content marketing a powerful tool for any brand that wants to expand its reach online and obtain wider audiences.
Still need persuading that video marketing is the way of the future?
See more marketing statistics shared by HubSpot to understand why video marketing has become popular in recent years:
- Video is projected to claim more than 80% of all web traffic come 2019.
- 96% of B2B organisations use video in some capacity in their marketing campaigns of which 73% report positive results to their ROI.
- Embedding videos within landing pages can increase conversion rates by 80%.
- 90% of customers report that product videos help them make purchasing decisions.
- According to YouTube, mobile video consumption grows by 100% every year.
- 87% of online marketers are currently using video content in their digital marketing strategies.
- A third of the time people spend online is dedicated to watching videos.
- Video ads now account for more than 35% of all ad spending online.
- 59% of company decision makers would rather watch a video than read an article or blog post.
- Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words.