8 Compelling Reasons You Need to Use Video Marketing

By | Business, Food for thought, Marketing, Our Opinion | No Comments

In one of our previous blog posts, we spoke about 5 Smart Reasons to Start Using Online Video Marketing. But let us just build onto that post with eight powerful reasons on why you need to use video marketing as a part of your digital marketing strategy.

While video marketing is one of the newest addition to your marketing strategy toolbox it is also one of the most powerful. It is definitely worth considering using videos as a form of enhancing your digital appearance online. Why? Well, because using video is one of the most versatile and profitable digital marketing tools there is and let me expand on that:

1. Video Boosts Conversions and Sales

Video content marketing can make you some serious money if you have the right resources and the correct production company behind you because it is an easier way for your potential customers to see what you have in store as well as strengthen your brand’s message. Through that, it can lead directly to sales; studies shows that 74% of users who watched a video about a product subsequently bought it. Not only that but as stated in our previous blog post, 80% of customers remember a video they have watched in the last 30 days – and why wouldn’t they, if a single minute of video is equivalent to 1.8 million words…

2. Video Shows Great ROI

If that hasn’t already got you interested, 76% of businesses say that videos provide a great Return on Investment. Digital marketing has become the cheapest it’s ever been and pays off overall in the response your campaigns receive that will, in turn, ultimately grow your business.

3. Video Builds Trust

Building trust should be a constant goal for your business when it comes to your customers and your brand. The whole concept around content marking is based on trust and establishing long-term relationships with your consumers.

Video does all of this. Video content is very good at engaging and igniting emotions from the viewer. Just take a look at YouTube and how YouTubers have grown in the past 12 years; social media figures are now using the platform they have created to partner with you and help promote your brand. Video is an extremely powerful marketing tool to have up your sleeve, especially for building trust with your consumers; in fact, 57% of consumers say that video has given them more confidence to purchase the product online.

4. Google loves Videos

Did you know you’re 53 times more likely to show up first in Google if you have a video embedded on your website? Videos increase the time spent by visitors on your site thus, signals search engines that your site has fantastic content and raises your Search Engine ranking. Of course, it sounds a lot easier than it is in reality, but seeing as Google now owns YouTube there has been a dramatic increase on how videos can affect your search engine ranking.

5.Video Appeals to Mobile Users

In this day and age video and smartphones go hand in hand. According to PointsGroup, from 2012 to 2014, smartphone video views have increased by 400%! In today’s fast-paced world, people like to watch videos on the go, raising the percentage of smartphone users and in turn, expanding your video audience at the same time.

 6. Video Can Explain Everything

If a single minute of video can say an estimate of 1.8 million words then it should come as no surprise that videos can explain everything. 98% of users say they’ve watched an explainer video to learn more about a product or service. Because of that, 45% of businesses who use video marketing use a video like this embedded onto their landing page, and of those businesses, a whopping 83% have said that their landing page video was effective.

7. Video Engages Even the Laziest Consumers

Nobody has time to read long product description or an in-depth essay about the services companies provide, not when a video is a proven way to show the product or the services in action! Video marketing is able to capture a wide audience and it works on so many different levels and engages with even the laziest consumer.

8. Video Encourages Shares

It’s a well-known fact that people like to share entertaining or informative videos with their friends and family if they enjoyed them. 76% of users say that they would share a branded video with their friends and family if they found it entertaining. This is a huge percentage of people that could increase the traffic to your website and potentially increase your ROI.

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From Script to Screen

By | Branding, Business, Campaigns, Food for thought, Marketing, Thousand Media | No Comments

Hello again! Time to let you in for a behind the scenes glimpse of how we, at Thousand Media, work creatively with our clients in creating our top quality, professional TV Commercials and Online Video content. I’m going to assume that if you are here reading this blog post, you have seen and read the services that we provide but we thought it would be a good idea to go into this in more depth for you!

First, we meet with you to understand your business, your objectives, and services as well as your desired demographics. From this meeting, we are able to form a brief where we formulate our ideas. Once the concepts are formed, we turn them into scripts and storyboards so you are able to get a visual sense of the end product. At the end of this stage, we come back and pitch these concepts back to you free of charge!

Once it is established what concept you like the most, we develop the idea further in a creative rationale that obtains all the relevant documentations needed for you to make your decision on whether this is the concept you would want to go with for your campaign.
From there, we agree on the budget and Thousand Media get the official go-ahead to start Production! Contracts are formed and invoices for the first 50% of the budget are sent and away we go! (pssst… if you would like to hear more about what’s included in our production process, click here.)

As you’ve most likely seen all over our website and social media, we take care of the whole production from Script to Screen. As soon as you give us the official go ahead, we are busy, busy, busy making sure the campaign achieves its maximum potential, starting with scouting for the perfect location to set your TV advertisement or online video. From then on we invite you into our humble abode at 77-79 Blythe Road for a Pre-Production meeting where we fill you in on our plans and make sure you are 100% happy with the progress taking place for the campaign and the choices being made. Casting would also take place on this day (if the concept requires actors). After that, we knuckle down and prepare the remaining details/requirements for the upcoming shooting days.

On the day of the shoot, you get to see us in action and oversee the whole production day from start to finish, making sure you are happy with the outcome of the video. The day after the filming ends, our editor knuckles down to create the first Offline Edit for your viewing. From there, we await your feedback and make the desired changes to your campaign and present the Second Cut to you a week later! But it doesn’t stop there, while you are looking at that, we also send it off to our composer to compose some magical, original music that will transform your campaign before inviting you back into our lovely Production House to sit down with us for your Final Online Edit to oversee us putting all the finishing touches on the master edit, ready for clearance for broadcast (Clearcast).

After it’s cleared we will send it along to the required destinations so you don’t have to worry about a thing!

But our service’s doesn’t stop there, oh no, we can help you track the response your campaign. It is our every intention to improve and innovate with you as your business flourishes so we can see where improvements and further opportunities can be found.

Thousand Media is a video production company which specialises in producing top quality TV commercials for first time advertisers and start-up companies for a fraction of the cost. Want to work with us? Don’t hesitate to contact us, we would love to hear from you!

Why Does TV Advertising Work?

By | Advertising, Branding, Business, Campaigns, DRTV, Food for thought, Marketing, Thousand Media | No Comments

While it cannot be denied that TV advertising is the most effective advertising medium around, at least, not from the office of Thousand Media; there have been tons of evidence that help back this claim on the internet through the years and it just doesn’t seem to be diminishing – no matter the online platform’s continued rise in popularity. However, the question I am asking today is: why does Television Advertising work so well?

While online content rises in popularity with the online video streaming websites such as Netflix and Hula and social media websites like Facebook and Twitter, you would expect the impacts of TV advertisements to plummet in their sales due to consumer/audience reaches but it never did. In actuality, digital marketing cannot make up the reach TV delivers on its own. Digital is and should be used in a way that compliments TV advertising to form a more effective multimedia strategy (but we will talk about that in a later blog post).

What makes TV Advertising work so well, I believe, is the way it focuses purely on the targeted, correct consumers for the brand, services or company that is being advertised by showcasing the advertisement in the peak times the targeted demographic would be watching. Not only this, but it is the most effective way to not only maintain and secure new clients than any other advertising medium but to increase profit through ROI! A recent study shows that with every £1 invested in Television Advertising, £1.79 is returned to the investor which is above any other form of advertising medium!!

Overall, TV Advertising is a fantastic way to advertise your campaigns, it allows you to reach a broader audience (87% of people over 18!) like no other single advertising medium while giving you the chance to tell your message with a compelling story, instantly engaging with your customers in innovative ways – what’s not to love?

Let us know in the comments what you thought about this weeks blog post – do you have anything further to add? Join in on the discussion!

Thousand Media is a video production company which specialises in producing top quality TV commercials for first time advertisers and start-up companies for a fraction of the cost. Want to work with us? Don’t hesitate to contact us, we would love to hear from you!

Benefits of Video Advertising

By | Advertising, Branding, Business, Campaigns, Food for thought, Marketing, Our Opinion | No Comments

Another week, another blog post – hurrah! In this week’s blog post we will be discussing video advertising, or rather, the benefits video advertising has for your company.

There are a lot of benefits for your business, brand or service when it comes to using video advertising, the most obvious being that you’re able to reach a broader range of potential consumers that you wouldn’t necessarily have access to without video advertising. Statistics have proven that your target audience is watching video content – it’s true! 92% of B2B prospects consume online video, 4 billion videos are watched on YouTube every day and about 1/3 of shoppers will purchase a product after viewing a video advertisement.

And if that isn’t enough to sell you on video advertising here are 4 other key advantages:

  • Another major advantage to video content is that people are prone to share videos that they find valuable or think other people on their social media’s would find interesting. This can dramatically increase the exposure of your brand, service or company exponentially.
  • It’s a common fact that people spend the majority of their time on their smartphones, I’m not denying it – heck, I bet you’re even reading this blog post on your smartphone (I caught you, didn’t I?). Well, video advertisements do well among mobile users. Statistics show that companies distributing video that are 88% of short pieces (around 30 secs) are watched through to the end on their mobiles which cannot be said for those viewing the same advertisement on a computer.
  • Search engines love videos. In fact, many search engines put a high priority on video content which raises the ranking on certain pages searched. Meaning that the more a video advertisement is shared on social media, the higher the likelihood that your desired target audience would find you when searching the relevant topics.
  • Here at Thousand Media, we believe that video advertising allows you the chance to tell your message with a compelling story and to engage with your audience in innovative ways. A video conveys huge amounts of information in a short time that you wouldn’t necessarily be able to do with text. It’s more engaging and interesting for the viewers because video tells your story better than other formats, you can make a more solid personal relationship through visual storytelling.

But what are your thoughts? Let us know in the comments!

Thousand Media is a video production company which specialises in producing top quality TV commercials and online video content for first-time advertisers and start-up companies for a fraction of the cost. Want to work with us? Don’t hesitate to contact us, we would love to hear from you!