While it cannot be denied that TV advertising is the most effective advertising medium around, at least, not from the office of Thousand Media; there have been tons of evidence that help back this claim on the internet through the years and it just doesn’t seem to be diminishing – no matter the online platform’s continued rise in popularity. However, the question I am asking today is: why does Television Advertising work so well?
While online content rises in popularity with the online video streaming websites such as Netflix and Hula and social media websites like Facebook and Twitter, you would expect the impacts of TV advertisements to plummet in their sales due to consumer/audience reaches but it never did. In actuality, digital marketing cannot make up the reach TV delivers on its own. Digital is and should be used in a way that compliments TV advertising to form a more effective multimedia strategy (but we will talk about that in a later blog post).
What makes TV Advertising work so well, I believe, is the way it focuses purely on the targeted, correct consumers for the brand, services or company that is being advertised by showcasing the advertisement in the peak times the targeted demographic would be watching. Not only this, but it is the most effective way to not only maintain and secure new clients than any other advertising medium but to increase profit through ROI! A recent study shows that with every £1 invested in Television Advertising, £1.79 is returned to the investor which is above any other form of advertising medium!!
Overall, TV Advertising is a fantastic way to advertise your campaigns, it allows you to reach a broader audience (87% of people over 18!) like no other single advertising medium while giving you the chance to tell your message with a compelling story, instantly engaging with your customers in innovative ways – what’s not to love?
Let us know in the comments what you thought about this weeks blog post – do you have anything further to add? Join in on the discussion!
Thousand Media is a video production company which specialises in producing top quality TV commercials for first time advertisers and start-up companies for a fraction of the cost. Want to work with us? Don’t hesitate to contact us, we would love to hear from you!