Why Does TV Advertising Work?

By | Advertising, Branding, Business, Campaigns, DRTV, Food for thought, Marketing, Thousand Media | No Comments

While it cannot be denied that TV advertising is the most effective advertising medium around, at least, not from the office of Thousand Media; there have been tons of evidence that help back this claim on the internet through the years and it just doesn’t seem to be diminishing – no matter the online platform’s continued rise in popularity. However, the question I am asking today is: why does Television Advertising work so well?

While online content rises in popularity with the online video streaming websites such as Netflix and Hula and social media websites like Facebook and Twitter, you would expect the impacts of TV advertisements to plummet in their sales due to consumer/audience reaches but it never did. In actuality, digital marketing cannot make up the reach TV delivers on its own. Digital is and should be used in a way that compliments TV advertising to form a more effective multimedia strategy (but we will talk about that in a later blog post).

What makes TV Advertising work so well, I believe, is the way it focuses purely on the targeted, correct consumers for the brand, services or company that is being advertised by showcasing the advertisement in the peak times the targeted demographic would be watching. Not only this, but it is the most effective way to not only maintain and secure new clients than any other advertising medium but to increase profit through ROI! A recent study shows that with every £1 invested in Television Advertising, £1.79 is returned to the investor which is above any other form of advertising medium!!

Overall, TV Advertising is a fantastic way to advertise your campaigns, it allows you to reach a broader audience (87% of people over 18!) like no other single advertising medium while giving you the chance to tell your message with a compelling story, instantly engaging with your customers in innovative ways – what’s not to love?

Let us know in the comments what you thought about this weeks blog post – do you have anything further to add? Join in on the discussion!


Thousand Media is a video production company which specialises in producing top quality TV commercials for first time advertisers and start-up companies for a fraction of the cost. Want to work with us? Don’t hesitate to contact us, we would love to hear from you!

Benefits of Video Advertising

By | Advertising, Branding, Business, Campaigns, Food for thought, Marketing, Our Opinion | No Comments

Another week, another blog post – hurrah! In this week’s blog post we will be discussing video advertising, or rather, the benefits video advertising has for your company.

There are a lot of benefits for your business, brand or service when it comes to using video advertising, the most obvious being that you’re able to reach a broader range of potential consumers that you wouldn’t necessarily have access to without video advertising. Statistics have proven that your target audience is watching video content – it’s true! 92% of B2B prospects consume online video, 4 billion videos are watched on YouTube every day and about 1/3 of shoppers will purchase a product after viewing a video advertisement.

And if that isn’t enough to sell you on video advertising here are 4 other key advantages:

  • Another major advantage to video content is that people are prone to share videos that they find valuable or think other people on their social media’s would find interesting. This can dramatically increase the exposure of your brand, service or company exponentially.
  • It’s a common fact that people spend the majority of their time on their smartphones, I’m not denying it – heck, I bet you’re even reading this blog post on your smartphone (I caught you, didn’t I?). Well, video advertisements do well among mobile users. Statistics show that companies distributing video that are 88% of short pieces (around 30 secs) are watched through to the end on their mobiles which cannot be said for those viewing the same advertisement on a computer.
  • Search engines love videos. In fact, many search engines put a high priority on video content which raises the ranking on certain pages searched. Meaning that the more a video advertisement is shared on social media, the higher the likelihood that your desired target audience would find you when searching the relevant topics.
  • Here at Thousand Media, we believe that video advertising allows you the chance to tell your message with a compelling story and to engage with your audience in innovative ways. A video conveys huge amounts of information in a short time that you wouldn’t necessarily be able to do with text. It’s more engaging and interesting for the viewers because video tells your story better than other formats, you can make a more solid personal relationship through visual storytelling.

But what are your thoughts? Let us know in the comments!


Thousand Media is a video production company which specialises in producing top quality TV commercials and online video content for first-time advertisers and start-up companies for a fraction of the cost. Want to work with us? Don’t hesitate to contact us, we would love to hear from you!

 

toucanBox Is Back on TV!

By | Advertising, Campaigns, Marketing, Thousand Media, Thousand Media Updates, Videos | No Comments

Our toucanBox ad is set to whizz back onto TV! Have you seen it yet? No? Well, don’t just sit there, watch it right here on our blog!

toucanBox is an innovative way to engage with your little ones in new exciting and imaginative play. As a company, they bring personalised creative projects to your doorstep so that you can spend less time trawling through toy stores and more time making masterpieces with your buddy. Not only that, all of their activities have been designed by educational experts to challenge the little one’s problem-solving skills and aid with their creative development. (They’re also a whole lot of fun.)

Thousand Media is a video production company which specialises in producing top quality TV commercials and online video content for first-time advertisers and start-up companies for a fraction of the cost. Want to work with us? Don’t hesitate to contact us, we would love to hear from you!

Paingone Plus Back On TV Now!

By | Advertising, DRTV, Thousand Media, Thousand Media Updates, Videos | No Comments

Our recent advert, Paingone Plus is now on TV but you, you lucky devil get to watch it right here on our blog – huzzah!

If you’ve never heard of Paingone Plus or you merely just need a refresher; Paingone Plus is a clinically proven, leading portable device for “on-the-go” pain-relief. It’s older counterpart Paingone sold over 1.4 million units worldwide!

To fit with the theme of this advertisement (which you can watch above if you haven’t already), we decided to shoot everything against a green screen as opposed to filming on location with the help from our lovely friends over at The Camden Studio. Doing this, we were able to maintain our promise to create top quality advertisements for only a fraction of the cost while achieving fantastic results that we were all extremely happy with.

In the tradition of DRTV, the ad presents a spokesman explaining the Paingone Plus product to the consumers sitting at home for it then to be confirmed by the testimonials given from the happy customers. This is in keeping with the original Paingone advertisement that we created, which you can rewatch here, where you will see that we used the same elements that worked successfully for the marketing of the original product which caused an incredible increase in sales.

When creating a pharmaceutical advertisement, or rather any advertisement, it is required for you to follow ASA and CAP Codes and Regulations. This helps us make sure that anything that we send out to be streamed to the public isn’t unintentionally harmful, offensive or misleading to the consumer and the viewer.

Thousand Media is a video production company which specialises in producing top quality TV commercials for first time advertisers and start-up companies for a fraction of the cost. Want to work with us? Don’t hesitate to contact us, we would love to hear from you!