In one of our previous blog posts, we spoke about 5 Smart Reasons to Start Using Online Video Marketing. But let us just build onto that post with eight powerful reasons on why you need to use video marketing as a part of your digital marketing strategy.
While video marketing is one of the newest addition to your marketing strategy toolbox it is also one of the most powerful. It is definitely worth considering using videos as a form of enhancing your digital appearance online. Why? Well, because using video is one of the most versatile and profitable digital marketing tools there is and let me expand on that:
1. Video Boosts Conversions and Sales
Video content marketing can make you some serious money if you have the right resources and the correct production company behind you because it is an easier way for your potential customers to see what you have in store as well as strengthen your brand’s message. Through that, it can lead directly to sales; studies shows that 74% of users who watched a video about a product subsequently bought it. Not only that but as stated in our previous blog post, 80% of customers remember a video they have watched in the last 30 days – and why wouldn’t they, if a single minute of video is equivalent to 1.8 million words…
2. Video Shows Great ROI
If that hasn’t already got you interested, 76% of businesses say that videos provide a great Return on Investment. Digital marketing has become the cheapest it’s ever been and pays off overall in the response your campaigns receive that will, in turn, ultimately grow your business.
3. Video Builds Trust
Building trust should be a constant goal for your business when it comes to your customers and your brand. The whole concept around content marking is based on trust and establishing long-term relationships with your consumers.
Video does all of this. Video content is very good at engaging and igniting emotions from the viewer. Just take a look at YouTube and how YouTubers have grown in the past 12 years; social media figures are now using the platform they have created to partner with you and help promote your brand. Video is an extremely powerful marketing tool to have up your sleeve, especially for building trust with your consumers; in fact, 57% of consumers say that video has given them more confidence to purchase the product online.
4. Google loves Videos
Did you know you’re 53 times more likely to show up first in Google if you have a video embedded on your website? Videos increase the time spent by visitors on your site thus, signals search engines that your site has fantastic content and raises your Search Engine ranking. Of course, it sounds a lot easier than it is in reality, but seeing as Google now owns YouTube there has been a dramatic increase on how videos can affect your search engine ranking.
5.Video Appeals to Mobile Users
In this day and age video and smartphones go hand in hand. According to PointsGroup, from 2012 to 2014, smartphone video views have increased by 400%! In today’s fast-paced world, people like to watch videos on the go, raising the percentage of smartphone users and in turn, expanding your video audience at the same time.
6. Video Can Explain Everything
If a single minute of video can say an estimate of 1.8 million words then it should come as no surprise that videos can explain everything. 98% of users say they’ve watched an explainer video to learn more about a product or service. Because of that, 45% of businesses who use video marketing use a video like this embedded onto their landing page, and of those businesses, a whopping 83% have said that their landing page video was effective.
7. Video Engages Even the Laziest Consumers
Nobody has time to read long product description or an in-depth essay about the services companies provide, not when a video is a proven way to show the product or the services in action! Video marketing is able to capture a wide audience and it works on so many different levels and engages with even the laziest consumer.
8. Video Encourages Shares
It’s a well-known fact that people like to share entertaining or informative videos with their friends and family if they enjoyed them. 76% of users say that they would share a branded video with their friends and family if they found it entertaining. This is a huge percentage of people that could increase the traffic to your website and potentially increase your ROI.
In today’s fast-paced world, video marketing is one of the few types of online material that provides the value and flexibility consumers need while catering to their busy on-the-go lifestyles. It has become the fastest growing and most in-demand forms of marketing there is. Here are five reasons why you need to use video marketing today:
1. Video content promotes brand recall.
As stated by HubSpot, 80% of customers remember a video they have watched in the last 30 days. What makes video content marking so powerful is that it is highly visual and auditive, making it easier for many customers to remember what they’ve seen compared to other marketing content.
This is extremely beneficial to your company because when a customer remembers your video marketing content, they are also remembering your brand. This will result in more sales and business growth for you. What’s better is, customers typically are prone to share videos they enjoy which in turn can expand your online reach, introducing more of your desired demographic to your website.
2. Video marketing can boost your site’s SEO.
65% of business executives visit a marketer’s website after viewing a branded video. Additionally, 50% of executives look for more information after seeing a product or services in a branded video. Due to this, a high quality, professional and relevant brand video can dramatically improve your website’s SEO by driving people to your homepage. HubSpot also leads on to report that 39% of business executives also contact the vendor after viewing the branded video.
Additionally, including a video on your website’s homepage can increase conversion rates by 80%.
3. Video content performs well on all devices.
When a company’s content isn’t compatible with any given device or browser system, the business loses traffic and suffers a decrease of conversions as a result. Luckily, video marketing is compatible on all devices, ranging from computers to mobile phones and tablets. Creating a user-friendly message for your consumers will help reach your consumers and expand your audience.
4. Video marketing can strengthen your brand’s message.
When you incorporate video content into your digital marketing strategy, you have a fantastic opportunity to strengthen your brand’s message and company persona home to your consumers.
Through simple features like branding, to finding the right voice and content, video marketing is the perfect tool to enhance your brand’s identity and make sure your customers know who you are.
5. Video content wants to go viral.
Viral content is all range at the moment, nobody can deny that. It is estimated that 92% of people who watch mobile videos share them with their friends and colleagues. This is a massive percentage of consumers and surpasses the share rate of many other types of marketing content out there.
A video is shared 1,200% more than both links and text combined and 60% of viewers will engage in a video post before a text post. This makes video content marketing a powerful tool for any brand that wants to expand its reach online and obtain wider audiences.
Still need persuading that video marketing is the way of the future?
See more marketing statistics shared by HubSpot to understand why video marketing has become popular in recent years:
- Video is projected to claim more than 80% of all web traffic come 2019.
- 96% of B2B organisations use video in some capacity in their marketing campaigns of which 73% report positive results to their ROI.
- Embedding videos within landing pages can increase conversion rates by 80%.
- 90% of customers report that product videos help them make purchasing decisions.
- According to YouTube, mobile video consumption grows by 100% every year.
- 87% of online marketers are currently using video content in their digital marketing strategies.
- A third of the time people spend online is dedicated to watching videos.
- Video ads now account for more than 35% of all ad spending online.
- 59% of company decision makers would rather watch a video than read an article or blog post.
- Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words.