Here at Thousand Media, we love watching advertisements as well as admiring and praising the work of many advertising production companies around.
Today is no exception.
In fact, this blog post is a form of celebration if you will because we are going to count down our 5 favourite advertisements! Starting with…
1.Guinness | Surfer:
…Guinness ‘Surfer’! These aren’t particularly in order but this is definitely favourite at Thousand Media HQ mainly due to the sheer creativity of the advertisement. Guinness are always known for their iconic advertisements, but this one created by Jonathan Glazer is truly something else. As the description of the YouTube video states: “From Leftfield’s music and the ‘Moby Dick’ voiceover to the surfers battling Neptune’s Horses, it’s the perfect cinema ad.”
2. Investec | Races:
This leads us onto Investec. This TV Commercial is so cinematically beautiful with the combination of the locations, costumes, the cinematography and the editing styles that this is a clear favourite with the Director here at TM.
3. Carling | Black Label:
Carling is another brand that always likes to create iconic advertisements for their viewers, this being no exception. Personally, I’ve never tasted Black Label (and in all honesty, I doubt I would ever particularly want to) but after watching Carling’s famous campaign created in the early 70’s using the tagline “I bet he drinks Carling Black Label”, I’m wondering whether I should. I suppose in that regard, the campaign worked.
This humour filled spoof of Dambusters advert created for the campaign is probably the most famous, and our personal favourite due to how excellently executed it is.
4. WaterAid | Help them do their business:
This is personally one of my favourite advertisements around due to the comedic approach Grain Media (and WaterAid) have taken to DRTV, something we at Thousand Media are prone to do ourselves.
Not only have they taken this new approach to DRTV, but they did it in a way that still captured the true meaning of the campaign and what the organisation itself stands for – they never lost the message they were trying to get across with humour instead, they put the message in a way that we as a westernised country would grasp easily and relate to: we wouldn’t want to go to the bathroom in those environments, so why should people less fortunate than us be forced to?
5. WaterAid | If men had periods – “manpons”:
Next on our list is produced once again by WaterAid (are you sensing a theme here?) in the form of parody advertisement for a menstrual item for men called ‘manpons‘. Are you hooked by that name? Because I sure was.
There’s always been this misconception that men and women can’t share the same skin/healthcare products as well as the most obvious and prominent ‘taboo’ of the female periods and the constructs society has on the matter. What I love particularly about this ad is its sheer blatant silliness from start to finish, which you can see in its style of video (most notably, the tone of voice over and choice of backing music) and the written dialogue portrayed on the screen both on and off the additional graphics. However, what I love the most about this advertisement is, of course, its message. The title “If men had periods” essentially calls out the annoying misconception in the industry that male products have to be marketed and branded as extremely masculine ‘only for men’ products as well as stating in the ending text that not all women with periods are able to look after themselves properly during their periods due to the lack of hygienic toilet environments – again, sticking to the true meaning of what the company is about.
(FYI – WaterAid also did a few more videos for this campaign and they are all fantastic. See them here.)
But how about you? What are some of your favourite adverts throughout the years? Let us know in the comments!
Thousand Media is a video production company which specialises in producing top quality TV commercials and online video content for first-time advertisers and start-up companies for a fraction of the cost. Want to work with us? Don’t hesitate to contact us, we would love to hear from you!