Our Top Five Favourite Adverts!

By | Marketing, Our Opinion, Videos | No Comments

Here at Thousand Media, we love watching advertisements as well as admiring and praising the work of many advertising production companies around.

Today is no exception.

In fact, this blog post is a form of celebration if you will because we are going to count down our 5 favourite advertisements! Starting with…

1.Guinness | Surfer:

…Guinness ‘Surfer’! These aren’t particularly in order but this is definitely favourite at Thousand Media HQ mainly due to the sheer creativity of the advertisement. Guinness are always known for their iconic advertisements, but this one created by Jonathan Glazer is truly something else. As the description of the YouTube video states: “From Leftfield’s music and the ‘Moby Dick’ voiceover to the surfers battling Neptune’s Horses, it’s the perfect cinema ad.”

2. Investec | Races:

This leads us onto Investec. This TV Commercial is so cinematically beautiful with the combination of the locations, costumes, the cinematography and the editing styles that this is a clear favourite with the Director here at TM.

3. Carling | Black Label:

Carling is another brand that always likes to create iconic advertisements for their viewers, this being no exception. Personally, I’ve never tasted Black Label (and in all honesty, I doubt I would ever particularly want to) but after watching Carling’s famous campaign created in the early 70’s using the tagline “I bet he drinks Carling Black Label”, I’m wondering whether I should. I suppose in that regard, the campaign worked.

This humour filled spoof of Dambusters advert created for the campaign is probably the most famous, and our personal favourite due to how excellently executed it is.

4. WaterAid | Help them do their business:

This is personally one of my favourite advertisements around due to the comedic approach Grain Media (and WaterAid) have taken to DRTV, something we at Thousand Media are prone to do ourselves.

Not only have they taken this new approach to DRTV, but they did it in a way that still captured the true meaning of the campaign and what the organisation itself stands for – they never lost the message they were trying to get across with humour instead, they put the message in a way that we as a westernised country would grasp easily and relate to: we wouldn’t want to go to the bathroom in those environments, so why should people less fortunate than us be forced to?

5. WaterAid | If men had periods – “manpons”:

Next on our list is produced once again by WaterAid (are you sensing a theme here?) in the form of parody advertisement for a menstrual item for men called ‘manpons‘. Are you hooked by that name? Because I sure was.

There’s always been this misconception that men and women can’t share the same skin/healthcare products as well as the most obvious and prominent ‘taboo’ of the female periods and the constructs society has on the matter. What I love particularly about this ad is its sheer blatant silliness from start to finish, which you can see in its style of video (most notably, the tone of voice over and choice of backing music) and the written dialogue portrayed on the screen both on and off the additional graphics. However, what I love the most about this advertisement is, of course, its message. The title “If men had periods” essentially calls out the annoying misconception in the industry that male products have to be marketed and branded as extremely masculine ‘only for men’ products as well as stating in the ending text that not all women with periods are able to look after themselves properly during their periods due to the lack of hygienic toilet environments – again, sticking to the true meaning of what the company is about.

(FYI – WaterAid also did a few more videos for this campaign and they are all fantastic. See them here.)

 

But how about you? What are some of your favourite adverts throughout the years? Let us know in the comments!

 


Thousand Media is a video production company which specialises in producing top quality TV commercials and online video content for first-time advertisers and start-up companies for a fraction of the cost. Want to work with us? Don’t hesitate to contact us, we would love to hear from you!

Why Does TV Advertising Work?

By | Advertising, Branding, Business, Campaigns, DRTV, Food for thought, Marketing, Thousand Media | No Comments

While it cannot be denied that TV advertising is the most effective advertising medium around, at least, not from the office of Thousand Media; there have been tons of evidence that help back this claim on the internet through the years and it just doesn’t seem to be diminishing – no matter the online platform’s continued rise in popularity. However, the question I am asking today is: why does Television Advertising work so well?

While online content rises in popularity with the online video streaming websites such as Netflix and Hula and social media websites like Facebook and Twitter, you would expect the impacts of TV advertisements to plummet in their sales due to consumer/audience reaches but it never did. In actuality, digital marketing cannot make up the reach TV delivers on its own. Digital is and should be used in a way that compliments TV advertising to form a more effective multimedia strategy (but we will talk about that in a later blog post).

What makes TV Advertising work so well, I believe, is the way it focuses purely on the targeted, correct consumers for the brand, services or company that is being advertised by showcasing the advertisement in the peak times the targeted demographic would be watching. Not only this, but it is the most effective way to not only maintain and secure new clients than any other advertising medium but to increase profit through ROI! A recent study shows that with every £1 invested in Television Advertising, £1.79 is returned to the investor which is above any other form of advertising medium!!

Overall, TV Advertising is a fantastic way to advertise your campaigns, it allows you to reach a broader audience (87% of people over 18!) like no other single advertising medium while giving you the chance to tell your message with a compelling story, instantly engaging with your customers in innovative ways – what’s not to love?

Let us know in the comments what you thought about this weeks blog post – do you have anything further to add? Join in on the discussion!


Thousand Media is a video production company which specialises in producing top quality TV commercials for first time advertisers and start-up companies for a fraction of the cost. Want to work with us? Don’t hesitate to contact us, we would love to hear from you!

Benefits of Video Advertising

By | Advertising, Branding, Business, Campaigns, Food for thought, Marketing, Our Opinion | No Comments

Another week, another blog post – hurrah! In this week’s blog post we will be discussing video advertising, or rather, the benefits video advertising has for your company.

There are a lot of benefits for your business, brand or service when it comes to using video advertising, the most obvious being that you’re able to reach a broader range of potential consumers that you wouldn’t necessarily have access to without video advertising. Statistics have proven that your target audience is watching video content – it’s true! 92% of B2B prospects consume online video, 4 billion videos are watched on YouTube every day and about 1/3 of shoppers will purchase a product after viewing a video advertisement.

And if that isn’t enough to sell you on video advertising here are 4 other key advantages:

  • Another major advantage to video content is that people are prone to share videos that they find valuable or think other people on their social media’s would find interesting. This can dramatically increase the exposure of your brand, service or company exponentially.
  • It’s a common fact that people spend the majority of their time on their smartphones, I’m not denying it – heck, I bet you’re even reading this blog post on your smartphone (I caught you, didn’t I?). Well, video advertisements do well among mobile users. Statistics show that companies distributing video that are 88% of short pieces (around 30 secs) are watched through to the end on their mobiles which cannot be said for those viewing the same advertisement on a computer.
  • Search engines love videos. In fact, many search engines put a high priority on video content which raises the ranking on certain pages searched. Meaning that the more a video advertisement is shared on social media, the higher the likelihood that your desired target audience would find you when searching the relevant topics.
  • Here at Thousand Media, we believe that video advertising allows you the chance to tell your message with a compelling story and to engage with your audience in innovative ways. A video conveys huge amounts of information in a short time that you wouldn’t necessarily be able to do with text. It’s more engaging and interesting for the viewers because video tells your story better than other formats, you can make a more solid personal relationship through visual storytelling.

But what are your thoughts? Let us know in the comments!


Thousand Media is a video production company which specialises in producing top quality TV commercials and online video content for first-time advertisers and start-up companies for a fraction of the cost. Want to work with us? Don’t hesitate to contact us, we would love to hear from you!